American Victory at BIICC

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The winning team: Richie Lou, Ximei Li, Nathan May and Emily Zhen. Photo: SBIO Media

Last week BI International Case Competition was arranged for the third year in a row. The competition invites prestigious schools from all over the world to participate in solving a real business case provided by one of BIs corporate partners.

This year’s case was presented by Orkla, Norway’s leading supplier of branded consumer goods, and focused on improving operational sufficiency across the supplier chains. Twelve teams from highly recognized business schools all over the world participated, and three teams made it to the finals.

Impressed the jury
The jury was deeply impressed by all presentations, however, with their solution “Efficiency through simplicity”, Eagles Consulting from Wharton University of Pennsylvania received first place.

The jury, represented by Mikael Harder from Orkla, justified the decision as follows:

– It is about really showing profound business insight from an Orkla-perspective, but also demonstrate the clear balance between horizontal and vertical thinking. Being broad, but also being able to answer really, really detailed questions. There also came up very innovative, but also very feasible solutions. And I have to say: an outstanding Q&A session.

University of New South Wales came in second place with their team EVA Consulting, while Moose Consulting from National University of Singapore took third place.

Photo: SBIO Media

Experienced case-solvers
The members of the winning team have all participated in case competitions before, but they agree that BIICC is one of the best well run experiences they’ve had.

– I think the case was really well written and that it challenged us. We did so much research on how to tackle the case, and we thought it was very challenging, but also very rewarding, says Emily Zhen.

– We also learned a lot about Norway too, just looking at the business and the industry from a more global perspective, from like the Nordics and Scandinavia, I think really helped us a lot personally, says Ximei Li, and continues:

– We had a really, really fun time here. All the sponsors and the BI directors and case competition personnel took really good care of us, so it was probably one of the best events that I’ve personally have been to.

Not only hard work
The teams have been in Norway for a week, and apart from case-solving they have also had time to experience what the capital has to offer. They have been walking around the city center, seen the palace, the city hall and the opera house, as well as the ski jump in Holmenkollen.

– One of the best parts of this experience is getting to actually meet everyone from around the world, so many smart people from around the world, says Richie Lou from the team Eagles Consulting. Everyone from the winning team agrees.

Case-responsible: Svein Lund. Photo: SBIO Media

Growing skills for the future
Svein Lund, who is responsible for the case, emphasizes the importance of case competitions:

– The important thing about case competitions is that it allows students to grow skills which businesses are looking for, like presentation skills, teamwork and interdisciplinary work. It is also important for BI to participate in this because it will raise our international reputation.

BIICC is not an event only for the participating teams. In the previous week, guests from businesses like Gjensidige, Telia and Statoil have had lectures open to all BI students about how to pitch an idea, how technology will change business and how to be a better collaborator.

Students have also had the chance to participate in BIBest, a smaller case competition where they have 24 hours to solve a real business case.

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